Head of Sales

Salary - £50-60,000 + £20,000 OTE
Department - Senior Leadership Team reporting into Marketing & Growth Director
Job Type - Full Time
Start Date - ASAP

Overview - 
Our client is a fast growing brand transforming how customers buy hedging and garden plants. They combine quality products, expert advice, and a seamless experience to make outdoor spaces better across the UK. As they continue to scale, they are looking for a Head of Sales lead and develop the sales function, driving sustainable revenue growth through a high performing inbound and outbound sales team.

The Role - This is a commercially focused role with a strong emphasis on performance, experimentation, and continuous improvement. You’ll also oversee a team of 10 sales advisors across both inbound & outbound driving revenue growth and customer lifetime value.

Responsibilities -

• Lead, motivate and develop the sales team through regular coaching, training and performance management.
• Own the sales strategy across inbound and outbound channels, ensuring every opportunity is maximised.
• Drive improvements in conversion rate, average order value (AOV), revenue and order volume whilst maintaining healthy gross margins.
• Implement best in class sales techniques, objection handling and call quality standards.
• Monitor individual and team KPIs, providing regular feedback, development plans and recognition.
• Identify opportunities to improve sales processes, CRM usage, lead management and customer experience.
• Work closely with Marketing to optimise lead quality, campaigns and promotional activity.
• Partner with Commercial on pricing, promotions, product availability and customer insights.
• Collaborate with Operations to ensure service levels support sales performance and customer satisfaction.
• Work with Finance to deliver profitable growth through effective margin management and forecasting.
• Recruit, onboard and develop future sales talent.

Required skills/experience -

• Proven experience leading a high performing sales team in a fast-paced commercial environment.
• Strong coaching, mentoring and people leadership skills.
• Track record of improving conversion rates and commercial performance.
• Commercially astute with a strong understanding of balancing revenue growth and margin.
• Excellent analytical skills with the ability to turn data into action.
• Strong work ethic with a hands-on leadership style.
• Confident collaborating with cross-functional stakeholders including Marketing, Commercial, Finance and Operations.
• Experience within e-commerce, retail, horticulture or similar customer-focused sectors is advantageous.