Digital Marketing Manager

Location: Manchester (Hybrid: 3 days office / 2 days remote)

Salary: £40,000 – £50,000 (dependent on experience)

Employment Type: Full-time, Permanent

Industry: Insurance, Financial or Call Centre is ESSENTIAL

Responsibilities: 

This is a key role in our marketing team, responsible for managing all digital communication journeys and social media activity across all business divisions.

You’ll work closely with the Marketing Director to deliver an integrated marketing strategy, leading on communications, customer lifecycle and cross-sell campaigns, and supporting wider website, content, and SEO initiatives.

While you won’t be directly managing paid channels, a good understanding of PPC and paid social will help you collaborate effectively and view performance holistically across all touchpoints.

1. Digital Communications & CRM Strategy

2. Cross-Sell & Retention Campaigns

3. Social Media Management

4. Collaboration with Marketing Director

5. Reporting & Insight

Essential Experience:

• Proven experience as a Digital Marketing Manager, CRM/Communications Manager, or similar within insurance, financial services, or a lead generation environment.
• Strong background in digital communications, CRM automation, and customer lifecycle marketing.
• Experience in developing and executing cross-sell, renewal, and retention campaigns.
• Proven success managing social media strategy and content creation.
• Excellent copywriting, campaign planning, and communication skills.
• Data-driven with a strong understanding of performance analysis and optimisation.
• Working knowledge of paid media channels (PPC, paid social) to collaborate effectively with internal and external teams.